Category Archives: Marketing analyze

1. COMPUTING RECENCY, FREQUENCY, MONETARY VALUE

# Load text file into local variable called ‘data’ > data = read.delim(file = ‘e:/courses/Big_data/R/Marketinganalzse/purchases.txt’, header = FALSE, sep=’\t’, dec=’.’) # Display what has been loaded. > head(data) V1 V2 V3 1 760 25 2009-11-06 2 860 50 2012-09-28 3 … Continue reading

Posted in Marketing analyze